Okay, point blank, I don't know what "OMB" means in the context of this polish. At first, I thought it was a nod to Usher's song "OMG" because I kept thinking this polish was CALLED "OMG", not "OMB." A small Google search came back with "OMG" = "Oh My Bieber". (Seriously?!) I guess you know you're seriously popular when you have your own acronym that shows up as a nail polish name.
Regardless, I LOVEloveLOVE this polish. I wasn't happy when I saw the original press release image, but once again - the color in the PR was not the color that showed up.
Yeah, this polish is not nearly as dark, nor does it have that purple plum shimmer in it. Instead, it's a cranberry red with TONS of red microglitter - it's listed as a metallic and it does have a bit of metallic properties.
I used a base of OPI Natural Nail Base Coat, 2 coats of OMB! and a top of OPI Top Coat. I loved it so much I wore it as my manicure for a few days. Love it.
It almost looks like a glitter in the sun, but it's not.
In the shade, this color is just HOT. I absolutely love it. If you don't pick up any other color from this collection, GET THIS ONE. I can't even think of a proper dupe I have for this, but I'll keep looking.
Nicole by OPI is available beginning at ULTA, Meijer, Harmon, HEB, Sears, Wal-Mart and more for around $8 a bottle. For more information, visit their website, follow Nicole by OPI on Twitter or become a Facebook fan.
Disclosure: The product[s] in this post was [were] provided to me by the company for consideration. For more information, please read this post.