essie has always kind of flown under my radar. The only places I knew you could buy it was on their website or through etailers, so I just stayed away. I finally saw them at Trade Secret, but nothing caught my eye. When essie announced in November 2010 that they were going retail (for more info, check out All Lacquered Up), I thought maybe I'd see more of it... Well have I ever. Now it's in Wal-Mart, HEB, Walgreens, CVS... those are the only stores in my area, so it was like an overload for me. It's nice!
I picked up it's genius at Walgreens I believe, for $7 a bottle. While I was a little surprised by the price, I figured it would be worth it. This is a violet quartz with beige undertones according to their website but I found it to be a lilac purple with gold shimmer. Go figure. I used a base coat of Seche Natural, 2 coats of it's genius, and a top coat of Seche Vite. The formula worked well. This is a DBP, Toluene and Formaldyhyde free brand.
See the gold shimmer in the bottle? I have a bonus sun picture.
Maybe it is a violet...
Pretty shade picture for you.
And finally indoors with the flash. I do like that the name of the polish is a sticker on the top of the bottle. I tend to find the bottles of some polishes not to be perfectly flat, and the sticker doesn't sit just right.
Overall, I was happy with my purchase, but I think I would have been a bit happier for about $4. I'm constantly questioning the cost of everything, so this could just be me. :)
You can purchase essie in a number of locations; check out their website for more. You can also like them on Facebook or follow them on Twitter.