Bootie Babe® is a new beauty and fashion brand developed by SuperBooty LLC.
The company incorporated in August of 2010 and quickly set out to design its first collection, a line of nail polish featuring cute and collectible bootie shaped bottles.
SuperBooty President and CEO Mark O’Hara wanted to create a humorous, bold and truely unique beauty product that would literally “stand out” from the competition.
O'Hara's creative and business interests go beyond nail polish. He states "My goal is to develop the Bootie Babe brand and manufacture a variety of products including cosmetics, apparel, accessories and jewelry.
After close to a year of research and development, SuperBooty LLC is proud to announce the release of this collection, available in twelve shades of color including Hella Baloo™, Purp Slurp™, Mean Tangerine™, Lilac Lunatic™ and Slinky Pinky™.
THE BOOTIE BABE STORY
SuperBooty LLC President and CEO Mark O’Hara is the creator of the Bootie Babe beauty and fashion brand. He is also an entertainer, musician, composer and animator.
After graduating in 1990 from California State University, Chico with degrees in Broadcast Journalism and Music, he was hired by Macromedia, a leading multimedia software firm in San Francisco and managed their Authorized Developer program.
While working at Macromedia he became very interested in Macintosh computers and graphics and animation software.
In 1993 O’Hara opened up his own digital design house and over the next few years created a variety of interactive projects for clients such as Sony, CNET and Macromedia.
In 1995 he formed a 15-piece funk dance band called SuperBooty, a popular group that performed over 350 concerts all over California, including gigs with artists such as Kool and the Gang, The Isley Brothers Chaka Khan and P-Funk.
O’Hara was responsible for every aspect of the band operation – management, bookings, finances, music and art direction, web development, promotion and publicity.
It was during this time that he developed the concept for bootie-themed cosmetics and fashion products, starting with a line of tee-shirts and stickers to promote the band at concerts.
He also began working on early 3D prototypes for a bootie-shaped cosmetics line that would later become Bootie Babe.
In the Summer of 2010, O’Hara decided to move forward with his cosmetics concept, starting with a line of nail polish.
He noticed that many of the brands were using the same standardized bottle shapes and realized that there was a market for something more “custom” and “collectible”.
He also thought it would be unique to connect the brand name to the actual shape of the containers for a more integrated presentation.
Over the next year O’Hara developed the entire Bootie Babe concept. He designed the website and product logo, applied for trademarks and patents and, most importantly, oversaw product development for the world’s first bootie shaped nail polish bottle!
On June 1st 2011 the first collection of Bootie Babe Nail Polish went on sale featuring twelve shades of color including “Hella Baloo”, “Lilac Lunatic” and “Brink of Pink”.
The second product offering, Bootie Babe Perfume went on sale on July 1st, 2011. The six new fragrances include "StrawBootie", "BootieBerry", and "Mighty Mango."
It is Mark O’Hara’s goal to grow the Bootie Babe brand beyond cosmetics. He states, “The cosmetics line is just an entry point into a whole world of cute and collectible bootie-themed products. We plan on introducing new Bootie Babe products every few months.”