Before I head off to Day 2 of Cosmoprof North America, I wanted to tell you a little about a company that I met with yesterday in the Discover Beauty Spotlights section of the convention. LVX (Latin for "light") is a brother-sister duo who just launched their first line of nail polishes a few weeks ago, completely inspired by the fashion trends of Summer 2012. Branka Tomic has a passion for fashion and wanted to provide women with meticulously selected top colors based on the color palettes coming out of Fashion Shows across the world. Branka is deeply committed to producing luxury polishes that mean something to her, instead of mass producing 6 piece collections to sell.
Their website offers in depth color stories and includes the photos from Fashion Week that inspired that color. All LVX polishes are $16 for .57 oz (slightly larger than a bottle of OPI), are long lasting and chip resistant, cruelty free, have a smooth finish-high shine, are chemical free & non toxic and are big 5 free, to include formaldehyde resin and camphor. The bottle design is much like a NARS bottle, including false square top that can be pulled off for a smaller brush.
Currently LVX is only sold on their website, but hopefully after this week, you might start seeing LVX in stores and salons across the USA.
The Summer Collection consists of (left to right) Primrose, Avireo, Ecru, Livid, Callais and Vermillion.
The Fall Collection is shown below. I was not able to get the names but I will see if I can possibly get them today.
I asked what kind of base and top coat work well with these products, and Branka let me in on a little secret that they are creating an all-in-one base and top coat to be released in the coming months.