11.15.2012

Dermelect Resort 2013

I cannot believe that 2012 is almost over - this year has blown past me.  While I'm still looking for fall appropriate manicures, this landed on my desk and seeing the sunny colors made me happy.  I have the coral to review in the coming weeks (as I'm backlogged a bit).  Please enjoy the following press release from Deremelect!



NEW! Dermelect ‘ME’ Resort 2013 Collection
“It’s about HUE!”

PRODUCT DESCRIPTION
A follow up to Dermelect’s successful debut ME collection featuring six anti-aging nail lacquers (June 2012), the ME Resort 2013 Collection offers the brand’s signature peptide technology targeting fragile, weak nails in three new stunning shades. Inspired by colors seen at Resort 2013 designer runway, the ME Resort 2013 Collection was further influenced by the calming reflections of a tropical getaway. “Everyone can wear these on-trend hues, whether it’s from day to night or from work into the weekend,” says NYC-based celeb manicurist Elle. “I can see these colors, especially Moon Kissed, gracing the covers and red carpet because of how versatile and complementary the colors are to one another as well as to the season’s trend forecast.”

This trio of vibrant, 2-in-1 shades is formulated with a remarkable manicure extending recipe that will nourish and strengthen brittle nails, a common consequence of winter’s harsh weather. Infused with ProSina, a pure protein peptide extracted from New Zealand sheep’s wool, the lacquers deliver a fast drying, high gloss shine while providing an unequaled level of strength for stubborn nails to grow longer and more resistant to chipping, peeling and splitting.

HOW IT WORKS
The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness (patent-pending technology). The ME Resort 2013 Collection’s 2-in-1 formula combines fast drying, high shine, and a healthy ‘green’ dose of vitamins, peptides, and moisture to offer a colorful and stylish solution to the contemporary woman’s beauty concern—aging hands and nails. For best results, two coats are recommended.

BENEFITS
Strengthens weak, brittle nails
Restores nail flexibility
Helps nails resist chipping and splitting
Provides long-lasting, high shine and bold color
Water and detergent resistant
Protects against UV rays
DBP, Toulene, Formaldehyde, and cruelty FREE!



KEY INGREDIENT
ProSina Protein Peptide

COLOR NAMES
All The Envy, a bright, metallic chartreuse                                               
Lust Struck, a bold coral cream opaque                                                  
Moon Kissed, a shimmy off-white with silver accents                           
                                                               
LAUNCH DATE
November/December 2012
                      
PRICING & AVAILABILITY
SRP: $14.00 (0.4 fl. oz. bottle)
Available on www.dermelect.com

ABOUT DERMELECT
Dermelect Cosmeceuticals is a forerunner when it comes to targeted, multi-tasking cosmeceutical skincare. Backed by its board of advisors and formulated with the most effective and sought out ingredients, Dermelect provides a refreshingly realistic beauty philosophy as it seeks to simplify skincare for the average educated consumer.
          
FACEBOOK
www.facebook.com/MyDermelect                                    

TWITTER
@dermelect

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