ISSE Long Beach 2013 Media Registration Open
Spread the Word That You Will Be at the West Coast's Largest & Most Influential Beauty Event
January 26 - 28, 2013 │ Long Beach Convention Center │ Long Beach, California
Media registration for the West Coast's largest and most influential total beauty event, the International Salon & Spa Expo (ISSE) Long Beach, is now open! Produced by the Professional Beauty Association (PBA), ISSE Long Beach is open exclusively to licensed beauty professionals, students and instructors. With more than 40,000 beauty professionals expected, ISSE Long Beach has evolved beyond the traditional "hair show" to a complete beauty event for hair, nails, cosmetics, esthetics and advanced education.
Register as Media for ISSE Long Beach: www.probeauty.org/isselb/press
Help Spread the Word
PBA appreciates your support of ISSE Long Beach via your social media networks. While sample copy is provided below for you to simply copy, paste and post, please feel welcome to share as you see fit. An overview of highlights has also been provided.
Facebook: /pbaisse | Excited about ISSE Long Beach 2013? The West Coast's largest total beauty event is Jan. 26 - 28, 2013 and we'll be there! Shopping, education and more. Info, tickets and travel at www.probeauty.org/isselb . Are you going to be there?
Twitter: @ProBeautyAssoc | ISSE Long Beach, the West's biggest total #beauty event for pros: Jan 26-28. We'll be there! Shopping & education. www.probeauty.org/isselb
New for 2013
ISSE Mobile App. Coming Soon! From show times and class schedules, to a map of the show floor and directions, the ISSE Mobile App is the perfect way to plan your "ISSE game plan" and maximize your time at the show. Download the free app for your Android, iPhone, iPad or Blackberry device. Search your app store for: ISSE LB 2013.
Highlights for 2013
EstheticsAmerica & Wellness Featuring CIDESCO Section USA Education Continues to Expand. Growing each year, EstheticsAmerica & Wellness provides exhibitors and attendees with a dedicated environment devoted to skincare, wellness and the latest in treatments and education for this rapidly expanding industry segment. Many of the largest esthetics brands will be on hand to offer advanced, hands-on training and certifications, including a line-up of CIDESCO Section USA education.
Hair & Nail Competitions: Students and licensed professionals are invited to show off their skills, win career prestige and cash prizes at the ISSE Long Beach Hair and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb.
Stage Shows Featuring the Industry's Biggest Names: One of the most popular features at ISSE Long Beach are the stage shows featuring some of the biggest stars and hair teams in the industry. Attendees will see beauty experts such as: Faatemah Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy, Lisa Yamasaki and more. ISSE Long Beach features three main stages: Center Stage, Stage Right, and the NAHA Stage.
NAHA Stage: The North American Hairstyling Awards (NAHA) continues to be the industry's premier photographic hairstyling competitions. The ISSE Long Beach NAHA Stage features NAHA winners and finalists, showcasing their talents, reviewing what a NAHA win can do for one's career, and how to create a successful entry. From learning how to select models to directing a successful photo shoot, the NAHA Stage is the perfect way to learn how to advance your career with a NAHA.
ISSE Long Beach continues to feature group registration, making registering large parties quick and efficient. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain aprofessional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit probeauty.org/isselb.