Cosmoprof Worldwide Unveils Its New Advertising Campaign Created By Leo Burnett
Las Vegas, NV (November 13, 2012) – Leo Burnett, one of the most influential communication agencies in the world, has been commissioned to create the 2013 / 2014 Advertising Campaign for Cosmoprof Worldwide. The BolognaFiere Group, one of the world’s leading trade show organizers in the cosmetics, fashion, architecture and building, art and culture industries, made the decision to assign the advertising campaign project to Leo Burnett with the objective of redefining Cosmoprof’s image and solidifying its global stature.The decision to work together has proven to be ideal, as both groups are international icons and this strong ad campaign had to be adaptable across the various countries and cultures. The concept will be adopted across the entire Cosmoprof’s worldwide platform, not only in Bologna, but in Las Vegas and Hong Kong as well.
Leo Burnett’s campaign is designed based on the universal vision of Cosmoprof’s identity and the brand’s self-proclaimed values. The creative concept depicts Cosmoprof as a beautiful blossoming flower: a visual metaphor for their reputation as the leader in the beauty industry and a symbol of pure and ideal beauty. Each show will have their own unique color palette which will represent their individuality.
“This choice represents an important step in the process of enhancing a brand through its own identity,” states Duccio Campagnoli, president of BolognaFiere. “A brand with worldwide renown needs appropriate communication and visibility. We are certain that our partnership with Leo Burnett will bring great prestige to the Cosmoprof Worldwide system as an international hub for the beauty world.”