However, in March 2013, OPI made two large Ulta announcements. The first was that you can no longer use your Ulta coupons for OPI purchases (other big brands have this same restriction). The second was that OPI would now be available on Ulta.com.
I know people have questioned why Ulta and not Sephora, but if you recall, Sephora has their own OPI line called Sephora by OPI. Some have dubbed it $OPI because the brand is more expensive than OPI, yet are the same quality and at times, the exact same colors (or very close duplicates/dupes).
In addition to selling OPI online, Ulta.com will always have nail treatments, lotions and certain OPI manicure/pedicure tools.