This morning I let you know that Red Carpet has bunches 'o gels, now check out their gem-infused polishes that came out last month!
RED CARPET MANICURE SPARKLES WITH THE LAUNCH OF SIX NEW GEL NAIL POLISHES INFUSED WITH PRECIOUS GEMS
Just in Time for Awards Season, The “Dazzling Gems” Collection Offers Glam Gals Everywhere the Chance to Create Star-Worthy Nail Art
Red Carpet Manicure, the world's first at-home LED gel manicure system and a staple at Hollywood’s hottest events, announced the launch of “Dazzling Gems,” a collection of six gem-infused LED gel nail polishes today.
Launching for awards season, the new collection — available at ULTA Beauty Stores—is produced with gemstones ranging from emeralds to opals that are certified by the Gemology Appraisal Laboratory. It marks the first time the brand has made its signature and prestigious gem-infused polishes available at retail. The polishes are each sold separately for $11.99.
"We want consumers to have the same access as A-list stars to our specialty nail shades,” said Barry Shields, Managing Partner of Red Carpet Manicure. “As nail art becomes more popular, we are thrilled to offer the best on-trend and affordable gel nail color to women who are eager to create dramatic manicures.”
The collection is inspired by the success and popularity of the exclusive edition “Amor 24” (gold dust), “Your Fortune Awaits,” (crushed rubies) and “Set In Stone” (diamond powder) gel polishes, which were previously available only to nominees, performers and presenters of the 2012 GRAMMY® and 2012 American Music Awards®.
And, in keeping with tradition, the new line will also be available at Kari Feinstein’s Style Lounge at the Andaz Hotel in West Hollywood from February 27 to February 28, 2014 for celebrities and influencers in need of VIP beauty treatments for the Academy Award festivities.
“While we selected the shades for the ‘Dazzling Gems’ collection due in part to the current industry fascination with jewel tones,” said Bruce Kowalsky, Managing Partner of Red Carpet Manicure, “we also wanted to ensure these rich and luxurious colors—often worn by celebrities at major award shows and fashion events—were readily available to any woman seeking a touch of red carpet sophistication.”
The “Dazzling Gems” lineup includes the following polishes:
Lady in Red
Stealing the Spotlight
These shades follow the same application process as all other Red Carpet Manicure LED nail gel polish products—preparation, care and color, and finish. The system includes a choice of one of the following exclusive lights that cures the gel polish in seconds for weeks of wear: Pro:45 LED light or a Portable LED light.
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About ©2013 Red Carpet Manicure, LLC
Red Carpet Manicure launched September 2011 and is the world’s first at-home professional salon LED light activated gel polish system. With over 70 shades of LED gel polish, RCM offers weeks of wear with its patented formulations. The simple three-step system has won multiple 2012 beauty awards and can be purchased at ULTA Beauty, ULTA.com, Fred Meyer, Meijer, Duane Reade, Wegmans, Harmon Drug, Drugstore.com and Walgreens.com. The RCM LED Gel Polish Pro Light Kit retails at $79.99 and the RCM LED Gel Polish Portable Light Starter Kit at $64.99; additional shades can be purchased for $9.99.