That all being said, this year at Cosmoprof North America, five vloggers will be providing live coverage. I don't know if they will be using the Google+/YouTube live feature where they are on a 5 minute time delay and can take live questions or if they will be recording at the show and uploading later... It will definitely be interesting. I spoke a few years ago about the changing face of social media moving from FourSquare and Yelp to Twitter and Instagram... well now it's moving again to YouTube and Vine. I feel old. Although I do know who Cassandra Bankson is - I watched her original skin care video that went viral.
Please enjoy the following press release - images provided by Y Communications & Consulting Inc.
CPNA REVEALS BEAUT-E ZONE LINEUP
A CPNA First: Online Vloggers to Report Trends Live from the Show
Every year, new beauty trends emerge from Cosmoprof North America (CPNA), the premier B2B event, and this year is expected to be no different. To stay at the forefront of these groundbreaking trends, CPNA show organizers will bring in trend-spotting experts from five large and unique beauty video blogs (vlogs) – Beauty Frosting, DiamondsAndHeels14, The Fabulous File, Glam Life Guru and Mixed Makeup.
Vloggers have more engagement and provide a more dynamic platform that allows consumers to connect to beauty products in a different way. That is the reason why the organization of CPNA decided to pursue and invite key online YouTube stars to the show to provide live coverage. The five online beauty vloggers participating in this year’s Beaut-E Zone have a total reach of 4+ million consumers and will be present daily in their dedicated section to meet with exhibitors and attendees.
These editors include:
Cassandra Bankson | DiamondsandHeels14.com - Cassandra Bankson is a model, entrepreneur and online media personality who at the age of 21, is taking fashion runways and the online blogging world by storm. With over 90 million views, a camera, and a knack for all things fashion, fitness and beauty, Cassandra is sweeping the internet off its feet while making it her mission to educate, entertain and inspire readers across the globe. Taking to YouTube as a Beauty Guru under the user-name "Diamondsandheels14", she creates YouTube videos to help others with makeup, acne and other aspects of happy & healthy living, whilst taking them along her personal struggles and journey to self-love and success. Her vlog and blog made it to the front page of Yahoo, AOL, and MSN, as well as leading her to appearances on GMA, The Today Show, Anderson Cooper, and features in hundreds of other international magazine articles, web features and tv shows. As a model, she has walked the runways of New York Fashion Week, appeared in multiple cosmetic and print ads, as well as in international commercials and advertisements.
Jennifer Chan | TheFabulousFile.com - Jennifer Chan is a fashion and beauty editor, blogger, celebrity style expert and on-air host who has worked for leading media outlets including E! Online, InStyle.com, ELLE.com, Fashionista.com, The Daily, BET, JustLuxe, Real Simple Magazine and WWD, among others. As the Senior Fashion Editor for E! Online, Chan launched “The Trend,” the new celebrity fashion, beauty and lifestyle platform for the network, which was later developed to "The Fabulist" TV show on E!. Passionate about celebrity style, head-turning fashion trends and standout beauty products, Chan has interviewed nearly every Hollywood A-lister, covered countless runway shows at New York Fashion Week and tested hundreds of beauty products to share with her enthusiastic followers. She also loves to share her passion for fashion and beauty as an on-air host. She hosted Tyra Banks’ “Style on the Street” video series, as well as appeared on segments on “America’s Next Top Model,” TotalBeauty.com and MSN Entertainment, to name a few.
Dawn McCoy | BeautyFrosting.com - Dawn McCoy is the founder and editor of the popular blog, BeautyFrosting, a featured columnist for Giuliana Rancic's FabFitFun, weekly Beauty Beat correspondent on The Moll Anderson Show on iHeartRadio and recurring Beauty Expert on "The Glam Squad" on Hallmark Home & Family. She has also appeared on Access Hollywood, Extra and host of the In Focus Interview series. A former makeup artist for Trish McEvoy, Bobbi Brown and Giorgio Armani and former personal shopper for Barbra Streisand, she lives in - and loves - the world of beauty & luxury lifestyle. She writes - and raves - about those loves - beauty, baking, home decor, fashion, lifestyle, food, wine and more. Additionally, she stays busy with her life as a voiceover actor, on-air host and budding children's book author.
Tati Westbrook | YouTube.com/GlamLifeGuru – Tati is a one-woman show on YouTube, where she produces, films and edits product reviews, vlogs & tutorials six-days per week for her channel “GlamLifeGuru”, and every Sunday for Allure Magazine. Her YouTube channel receives 3 million views per month and was recently recognized as a Top-40 Beauty channel in the world within The Google Preferred Beauty Lineup for Advertisers. Last fall she won first runner-up in Allure magazines Beauty Blogger of the Year Awards and was also featured in Women’s Wear Daily “YouTube’s Breakout Beauty Stars” article. Tati just completed filming of a 15-episode Beauty 101: Makeup series for Ehow.com and this month begins a year-long editorial assignment as a contributor to Discover BeautyWithin Magazine published by Cosmetic Executive Women. Most recently she was designated as an Allure Magazine Beauty Insider and hosts a weekly YouTube show on their channel. Prior to working on YouTube, she freelanced as a professional make-up artist, stylist and image consultant and currently resides in Los Angeles.
Susan Yara | MixedMakeup.com - Susan Yara is the founder of Mixed Makeup — a women's lifestyle YouTube channel. Formerly NewBeauty Magazine's Editorial Video and Interactive Director, she produced and hosted videos featuring top beauty industry experts and products, while overseeing editorial content and social media strategy for NewBeauty.com. She has worked as a beauty reporter and producer for PopSugarTV and as an editor at Totalbeauty.com. Her on-camera career started at News12 The Bronx in New York City and continued at Forbes.com where she was a lifestyle reporter/writer and on-camera host. Her work has appeared in publications like PEOPLE magazine, New York Post, CNBC.com, Businessweek.com, Yahoo!, AOL, The FOOD Magazine, and MSNBC.com. She has also appeared on television and radio shows like TODAY SHOW, MSNBC, Oprah and Friends, Forbes Radio, Fox News, and the Miss America Pageant where she competed as Miss New Mexico 2004.
An open Q&A session with the Beaut-E Zone vloggers will take place Monday, July 14 from 11 a.m. – 12 p.m., and will be hosted by Marc Birenbaum, Editor-in-Chief of Beauty Store Business Magazine. This session is complimentary and open to all show attendees.
Cosmoprof North America will take place July 13 - 15, 2014 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com, Facebook.com/cosmoprofnorthamerica and Pinterest.com/cosmoprofna/.
Visitor and media registration for Cosmoprof North America (CPNA) 2014 is now open. Registration allows access to the CPNA show floor and related events, including attendance to the much sought after 2014 educational conferences. To purchase tickets, please visit cosmoprofnorthamerica.com. Early-bird registration pricing will be in effect until June 13, 2014 providing savings of up to 30 percent off.