This July Cosmoprof North America (CPNA) proudly brought back the successful sampling concept, BOUTIQUE, to its already exemplary program of new and returning initiatives. This sampling bar allowed attendees to select deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. Once at the sampling bar, attendees could hand-pick seven deluxe samples from 20 featured exhibiting brands in exchange for a small charitable donation that benefited CITY OF HOPE, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.
The BOUTIQUE concept was widely successful at last year’s show and announces a special collaboration with GLOSSYBOX, the leading online purveyor of luxury beauty with recent collaborations that GLOSSYBOX has launched with brands, including Net-A-Porter, Bergdorf Goodman, La Prairie and many others. The limited edition Cosmoprof BOUTIQUE box will be available for sale exclusively on GLOSSYBOX.com on August 1 for $40. The limited edition box will feature seven products and will have a small run. Once sold out - it is gone!