I heard about Trust Fund Beauty through social media ages ago (and by ages, I mean a couple of years) when I saw their sparkly polish called Boy Tears and put it on my birthday wish list. It's still on my list, waiting to come home to me, but today I have a little more information about the line itself.
Trust Fund Beauty was created by Samara Granofsky in memory of her late mother. Her mother had cancer and went through chemo which made her nails brittle and yellow so she wanted to wear nail polish to feel better of herself. Colors were limited back then and Samara's mother wanted a cool fashion forward brand, but couldn't find one.
Years after her mother's passing in February 2014, Samara launched Trust Fund Beauty. She combined her mother's want and their joint sense of humor. Trust Fund Beauty stands out in the crowd with sensuous colors and witty, unapologetic names like "Adult Content" and "Flirty & Dirty".
On the flip side, Trust Fund Beauty is vegan, cruelty free, 10-free status (and you thought Big 3 Free was a big deal!), safe for children and pets, GMO free - really we can keep going.
But wait, Trust Fund Beauty is also about lipsticks! Oh yes.
Super moisturizing, almost matte lipstick that is 100% vegan, cruelty free, paraben free and GMO free.
So now you have your Lips and your Tips matching.
Back to the nails - Trust Fund Beauty also makes a base coat, a top coat and a non-acetone nail polish remover. They also have box sets and a subscription box available for those who want a little more out of their purchase. OH and for those makeup lovers, there is a highlighter stick that you may want to grab on your way out the door.
Trust Fund Beauty is available on their website. Join the conversation on Facebook, Twitter and Instagram.