Beauty Without Cruelty (BWC) Heather Mist

 Press Sample 

Beauty Without Cruelty (BWC) is a line of cosmetics founded in England in 1963 by BWC Charitable Trust, an animal welfare organization. Lotus Brands obtained the American rights to the BWC brand in 2010. Not only do they have nail polishes but also hair, skin and facial/body care products as well. The lacquer line called "Attitude Nail Color" contains no parabens, synthetic fragrance, PEG, toluene, formaldehyde, phthalates or gluten. It's vegan-vegetarian, available in 16 shades and states it's long lasting, fast drying and chip proof with one coat.

Today I have Heather Mist, a light lavender polish with a pearl finish. I used a base coat of Cult Nails Get It On, 2 coats of polish and finished with Digital Nails Ain't Nobody Got Time For That. I preferred 2 coats for opaque coverage.

In the sun, you can see some of the imperfections on my nail so it might be better to use a ridge filling base coat if you purchase this polish. The color is pretty but the pearl finish is not my favorite.

In the shade, the color appears darker but then again, so does my skin ^_^. The polish is opaque in these 2 coats without any VNL.

Back in some indirect light, again just a pretty color but not really for me. This will probably end up in my charity pile of polishes that I send to Polished Girlz.

Beauty Without Cruelty Attitude Nail Color can be purchased on their website. Prices range from $17.50 to $17.95 for a 0.34 oz bottle.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.

28 comments

  1. It's a little bit on the frosty side for my tastes - but the design on that cap is sweet!

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  2. This looks like Radiant Orchid, this year's Pantone Color of the Year! nice and spring-y!

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  3. It's a pretty color, but not my favorite finish ever

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  4. Such a pretty shade! I haven't seen anything from BWC for a long long time! I didn't realize that they were still around! I want this polish! :-)

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  5. It's too pearly for me, but I do like the color. It sounds like a great brand, though!

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  6. It's definitely what I would consider frosty. It looks nice on you.

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  7. It's pretty, but not my fave finish... but it does nice on.

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  8. That shades makes me YEARN for Spring.

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  9. I like it but not my favorite. It's pretty on you!

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  10. Never heard of this brand! The color is beautiful!

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  11. I haven't used a frosty metallic shade like this one in a while. This purple lover loves it

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  12. I need to look into this brand :) I actually like frost polishes so this is actually pretty for me

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  13. I didn't even think of that, you're right!

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  14. Hah and I didn't know they existed! LOL!

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  15. Yeah I'd really have to be in the mood to wear this again.

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  16. I'm so torn being a purple lover but not a frost pearl lover.

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