DISCOVER BEAUTY 2013 OVERVIEW ANNOUNCING THE INITIAL LINEUP FOR THIS YEAR'S PROGRAM
Las Vegas, NV (March 5, 2013) – The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its seventh successful year of matching leading retailers with emerging beauty brands in 2013. Companies from all over the world must be approved to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the "next big thing." For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with important retailers, however, the area is open to all attendees throughout the 3-day event. CPNA is proud to announce the initial Discover Beauty line-up for 2013: African Botanics, Greenland, Jenetiqua, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella Beauty, Skin&Co Roma and VitaMan.
The Discover Beauty program is a high-end, curated section centrally located on the show floor combining the best of both worlds: a one-on-one customized buyer program complete with pre-arranged face-to-face meetings to take place in private meeting room spaces as well as a traditional exhibition presentation. This allows the brands to enjoy the exposure to all attendees at the show, but it also guarantees the face-to-face time with select specialty retail buyers to secure placement into key accounts.
All Discover Beauty brands are automatically enrolled for the 2013 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 14, 2013, as part of a private reception.
Below is the initial list of the 2013 Discover Beauty exhibiting companies:
AFRICAN BOTANICS – SOUTH AFRICA
African Botanics is a luxury beauty brand; the first to offer a curated collection of pure, powerful indigenous South African botanicals merged with fair trade and wild-harvested Marula oil. Their Marula collection is a modern day skin care miracle with potent anti-antioxidants, omegas, nutrients and the brilliant benefits of therapeutic essential oils that are perfectly hand crafted to transfuse the true essence of Africa’s nature. africanbotanics.com
GREENLAND – NETHERLANDS
Greenland, a natural and organic bath and body brand, uses the utmost care when developing its products. The fruit extracts, essential oils, milkies and natural butters in combination with the stunning packaging and design make greenland products not only great for your skin, but also for your senses. Greenland treats your senses, naturally. greenland.nl
JENETIQUA – CANADA
Jenetiqa invites you to discover their scientifically innovative luxury skin care line based on the science of Ubiquinol. Ubiquinol is a recently discovered, patented and highly bio-available antioxidant that fights free radicals at the source and greatly enhances cellular energy and cellular turnover. jenetiqua.com
MANUKA DOCTOR – NEW ZEALAND
Manuka Doctor is an independent brand from New Zealand that has developed a range of groundbreaking formulations based on two key ingredients; Certified Manuka Honey, known for healing & moisturizing & the brands' own patented Purified Bee Venom: refined, concentrated and 100% bee-friendly, that nurtures cell regeneration and encourages collagen production. The brand has earned cult status in the UK anti blemish and anti-aging skincare category, earning the title 'nature’s answer to botox'. manukadr.com
MARILOU BIO – FRANCE
MARILOU BIO believes in making certified organic cosmetics affordable to all women who want to pamper themselves while being ecofriendly. Their goal is to introduce their customers to ecological and cleaner products that benefit the environment. mariloubio.com
MDSOLARSCIENCES – U.S.
Everyone knows the sun is the skin’s number-one enemy, but most of us still skip sunscreen, finding what’s available to be heavy, pore clogging, and filled with irritants. Faced with this knowledge, dermatologic oncologist Dr. Robert J. Friedman, a Clinical Professor at the NYU School of Medicine, with a commitment to advance the science of photo (sun)-protection and skin cancer prevention, founded and created MDSolarSciences™. mdsolarsciences.com
MILLION DOLLAR HAIR – NORWAY
Million Dollar Hair belives that it is important to use natural ingredients in their products because research has proven that natural ingredients provide the best results for hair and skin care. Million Dollar Hair products have healing properties that will help your hair in a natural way. Without harsh man-made chemicals. milliondollarhair.com
MIRABELLA BEAUTY – U.S.
Mirabella is makeup with personality. Clean cosmetics in fashion-forward colors which create beautiful looks for whatever your day may bring. Vitamin-enriched long-lasting formulas moisturize and condition, while providing antioxidant protection and anti-aging properties.These mineral-based products are Paraben-free, Talc-free, Lead-free, Gluten-free, FD&C/D&C Dye-free. mirabellabeauty.com
SKIN&CO ROMA - ITALY
In 1953, Giuseppina Balestra got the idea of bringing botanical oils based on her old traditional recipes into her skincare line. Science has now shown that the fresh ingredients in these oils, such as Truffle and Argan contain extremely beneficial compounds in their natural form and are now scientifically proven to have great anti-aging benefits. skinandcoroma.com
VITAMAN NATURAL GROOMING FOR MEN – AUSTRALIA
Born from the harshness of the Australian environment, nature is at the very core of the VitaMan Brand. The first skincare company to introduce the therapeutic properties of unique native Australian botanicals, VitaMan has created a natural, high performance line that is results driven, free of harmful synthetic chemicals, artificial fragrances and colours. vitaman.com.au
Cosmoprof North America will take place July 14 - 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica.
Organizer: Cosmoprof North America is organized by North American BeautyEvents LLC a joint-venture company between BolognaFiere Group and the Professional Beauty AssociationBolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos Sp.A., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003).
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.