CPNALV 2013: TV Shopping Challenge Search

If you have a beauty brand or know of one, this is an amazing opportunity!

Cosmoprof North America - 2013 Product & Talent Scout


This year, Cosmoprof North America (CPNA), named one of the fastest growing trade shows by Trade Show News Network introduces the first-ever TV Shopping Challenge Search. The beauty industry is a constant when it comes to innovation, trends and consumer demand. The objective of every brand is to partner with a successful retailer and who does not want to connect with the consumer via television to get their story out to the world? Home shopping such as HSNQVC and HOME SHOPPING connects with billions of consumers who watch and shop from the privacy of their homes making shopping as easy as 1-2-3. At CPNA, merchants from HSNQVC and SHOPPING CHANNEL are amongst the retailers who participate in our successful buyer program looking for such innovation to unveil to their viewers.  With the success of CPNA’s brand/retailer matching-making program, the show organizers will be unveiling the TV Shopping Channel Search this year.

This year, HSNQVC and The Shopping Channel will participate as the panel of judges looking for the next hot beauty product. The competitionwill take place on Sunday, July 14th inside TALENT SEARCH booth located on the show floor at the Mandalay Bay Convention Center. Beauty executives from these shopping networks will be present to meet the brandfor their presentations. All brands will come to the booth prepared with their three minute PRODUCT PITCH. The search will be open ONLY TO Exhibitors and each brand will only get one time toaudition. The booth will be open July 14th from 10am to 6pm. The merchants will reveal the winners (for their perspective shows) on Tuesday, July 16th. The announcements will be held at the talent booth.

The winning beauty brands will be awarded a 30 – day mentorship towork with the teams at HSNQVC and The Shopping Channel topotentially launch their product. The entire learning process is to educate on what it takes to work with these home shopping giants and getprepared for their possible debut on televison.