defy & INSPIRE Made

Press Sample 

Last week, Target announced that starting on January 17, 2016, they would be launching their first ever private nail brand defy & INSPIRE, a new affordable collection of high-shine, wear-resistant nail lacquers.

Not only are they releasing, they are releasing 38 on-trend shades in addition to a top and base coat - all of which are available for $7.49. Each shade name is inspired by pop culture, and today I have Made, a rose pink creme that is perfectly on trend for the Pantone Color of The Year "Rose Quartz." The pop culture reference, I believe, is in reference to the MTV reality show that started in 2003 and is relaunching this summer.

I used a base coat of Duri Rejuvacote, 2 coats of polish and finished with Glisten & Glow H K Top Coat. The bottle is the same type used for the H-E-B exclusive "Orchid Professional Nail Lacquer" but Orchid is distributed by Parkway Mft & Trading Company in San Antonio, Texas and defy & INSPIRE is distributed by Beauty Partners LLC in Hauppauge, NY. The brush is a flat wide brush, much like an OPI ProWide or Morgan Taylor brush (which I LOVE by the way). 

The first coat of polish was slightly streaky-thick but my thin second coat quickly self leveled itself out and covered up any issues. It really was a buttery smooth application overall. Because I do not have the top and base coat, I am unable to give an accurate wear time on the polish. All defy & INSPIRE polishes are 5-free to include camphor, and remove with any traditional nail lacquer remover.

A beautiful addition to my collection if I may say so myself. I love the clean look and opacity of just 2 coats. It's also a great office neutral and palette cleanser polish if you're looking to take a break from holos and glitter.

The full defy & INSPIRE collection will be available in all Target stores and on starting January 17, 2016.

Disclosure: The product[s] in this post was [were] provided to me by the company for consideration.  For more information, please read this post.