Cosmoprof 2011 Post-Show Press Release

Please enjoy the official press release from Cosmoprof about this year's event!  (PS: I had NO idea there were over 100 bloggers!)

For pictures from this year's event, please visit this page.

Las Vegas, NV (August 3, 2011) - With robust activity throughout the entire three-day event, Cosmoprof North America continues to demonstrate that creativity and persistence always leads to success.  The amazing attendance and participation at this year’s show proves that the beauty industry is resilient and poised for renewed growth. Serving as a powerful stage for both attendees and exhibitors,  Cosmoprof North America allowed both to connect, experience new products and conduct significant business meetings. Encompassing all sectors of the industry under one venue, Cosmoprof North America remains the single most important forum for the beauty industry in the United States.

The event, held at Mandalay Bay Convention Center from July 31st – August 2nd, brought over 760 exhibiting companies to a sold out show floor along with almost 25,000 quality attendees that included importers, distributors, manufactures, and global beauty leaders all under one roof. As in years past, Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as AHAVA, CONAIR, CND, Essie / L’Oreal Professional, Maletti, Moroccan Oil, OPI Nail, Orly, RUSK, Sportarredo, TIGI, and Zotos International.

Top trade publications from across the globe with several consumer media outlets including Lucky, Marie Claire, Celebrity Style and Women’s Wear Daily joined leading beauty industry professionals at Cosmoprof North America to seek out the newest emerging trends. Cosmoprof North America also saw the continued presence of online media, which is still going strong and growing with over 100 bloggers reporting live from the show. Beauty Blogger Central made yet another successful return featuring,, and These leading online beauty editors were able to meet exhibitors in Discover Beauty and report trends they saw on their respective sites; combined these sites have a total of over six million followers, all of whom were instantly connected to what is new in beauty.

Earlier in 2011, Cosmoprof North America announced that four exceptional students from the Fashion Institute of Technology (FIT) 2011 B.S. graduating class would participate in this year’s Trend Scout Program. Granted unrestricted access to the show floor, the Trend Scouts toured the show and spoke with exhibitors to discover new product launches. They reported on their findings via Twitter and Facebook posts giving the entire industry access to these new beauty discoveries while further enhancing Cosmoprof North America’s social media presence. Their reports were posted in real-time at the main entrance of the show floor, helping attendees identify the current trends. Later this month, Cosmoprof North America will issue the first ever Trend Report which will be based on the scouts findings.

Staying connected during Cosmoprof North Americathis year was made easier by utilizing Foursquare. Prior to and during the event, attendees and exhibitors shared where they were on the show floor and took advantage of show specials which were only available to users by "checking in" on their phones or hand-held devices. Attendees also gained quick access to the show floor map, found preferred exhibitors and located products based on category, courtesy of This interactive map feature, created for smart phone devices, was a first-time feature debuting at this year’s event. The return of another successful tool, One-2-One Beauty Matchmaking software, delivered outstanding results, facilitating one-on-one introductions between manufacturers and distributors; more than 900 appointments were generated and accepted as requested by buyers.

Through close-knit collaborations with countries seeking to expand their beauty trade presence, Cosmoprof North America dedicated special sections on the show floor to distinct International Country Pavilions.  Country Pavilions allow small- and medium-sized companies from select markets to participate in the event with the objective of obtaining direct “face time” with distributors and retailers to secure U.S. distribution.  Featured countries at the 2011 show included Argentina, Brazil, China, Italy, South Korea, and Taiwan.

The International Buyer Program, a Cosmoprof North America exclusive, sponsored once again by UNIPRO, continued to unite buyers and sellers around the world with the resources, contacts, and data to build business partnerships.  Returning to the show for the ninth year, beauty and cosmetic companies showcased their products and were offered the opportunity to have pre-scheduled appointments with a group of selected importers and distributors. Overall, 560 meetings were held as part of the International Buyer Program involving more than 200 exhibiting companies and 134 qualified international buyers. The international buyers were invited from Argentina, Australia, Benin, Canada, Congo, Guinea, Japan, Mauritania, Mexico, Peru, Senegal Uganda and Uruguay.

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Discover Beauty, another Cosmoprof North America exclusive, assists emerging brands in finding the proper market and highlights the newest trends.  The one-on-one meetings between prestigious retailers like Bergdorf Goodman, C.O. Bigelow, Cosbar, Duane Reade, Henri Bendel, HSN, Nordstrom, Skins 6|2 and Zappos, aimed to give Discover Beauty brands critiques and feedback.

The Discover Beauty Award returned this year with 17 brands participating in the 2011 Discover Beauty program.  These brands were judged on creativity, innovation and market readiness.  The voting was done by specialty retailers such as Bergdorf Goodman, C.O. Bigelow, Henri Bendel and HSN as well as various beauty bloggers including, and  The 2011 Discover Beauty Award winner is Snowberry from New Zealand which was announced at the Discover Beauty Party at MIX in THEhotel at Mandalay Bay. This natural anti-aging skin care line is full of peptides, antioxidants, super fruits, and the finest herbal oils, including extracts from New Zealand rain forest plants cultivated on Snowberry’s plantation.

Special education seminars were filled to capacity with more than 1,100 attendees in total.  Businesses and industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights.  Every year CPNA brings industry leaders to the forefront to share innovative ideas and experiences that will help the beauty industry better understand the dynamics and market trends, present and future.

The North American Hairstyling Awards (NAHA), held in conjunction with Cosmoprof North America, is the professional hair care industry’s single most important awards event of the year. The NAHA Awards Ceremony took place on Sunday, July 31st and was attended by a record number of 2,800 guests at the Mandalay Bay Resort & Casino in Las Vegas. The event was also seen worldwide via live online steaming broadcast by an additional 22,000. These extraordinary stylists showcased the talent and creativity of the professional beauty industry in North America. To see the winners, visit

Cosmoprof North America 2012 will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas.  For more information on exhibiting or attending, please visit or call 800-557-3356.