The Business of Change Session at CPNA 2013


THE BUSINESS OF CHANGE 
REINVENTING PAST BEAUTY HITS INTO TOMORROW'S NEW TRENDS  
Las Vegas, NV (February 12, 2013) – The beauty and fashion industry is forever changing and forever reinventing itself. We all have said at one point or another when seeing a new product, “Oh, I remember I used to have a product like this a few years ago!” Predicting trends may not be easy, but it is important to look back at the past to see what inspires reinvention of older concepts or ingredients, for example today’s bb creams, mineral makeup and the nail art craze. While reinvention is based on updating beloved product concepts, one factor to consider when developing new beauty products (or a new brand) is the shift in the cultural and economic climate. What will the face of the future consumer look like, and what are their expectations in terms of beauty product performance and presentation?

Moderated by Jeff Falk, Editor-In-Chief of GCI Magazine, the “The Business of Change: Reinventing Past Beauty Hits Into Tomorrow’s Trends” session will be held at Cosmoprof North America on Sunday, July 14, 2013 from 3:00 p.m. to 4:30 p.m.

Ben Bennett | HATCHBEAUTY | Founder and Creative Director – 
Ben Bennett is recognized throughout the beauty industry for his ability to anticipate and set trends. Bennett will present part of his 2013-2014 highly sought after trend report focusing on the influence of technology on today’s younger consumers. The reinvention of classic product concepts, forgotten delivery mechanisms and iconic brands in the health and beauty space has been heavily influenced by social media and new technology, introducing the “old” to a new generation.

Ron Robinson | BeautyStat.com | Founder РRon Robinson is the founder and CEO of BeautyStat.com, an online beauty community and social media agency that reaches more than 20 million consumers. He is a veteran product development executive who has worked for such leading beauty companies such as Est̩e Lauder, Clinique, L'Oreal, Avon and Revlon. At BeautyStat.com, Robinson works with beauty brands and agencies to help them reach influential beauty consumers. Using his insights and experience he will present new product development trends from an ingredient, delivery and claims perspective.

Jonathan Ford | Pearlfisher | Founding Partner and Chief Creative Officer - Twenty years ago, Jonathan Ford co-founded Pearlfisher, one of today's world class brand design agencies with studios in New York and London. Pearlfisher creates award winning and agenda setting design for iconic brands like Starbucks, Cadbury Dairy Milk and Absolut, as well as creating some of the most exciting challenger brands of the future, including nude skincare, Help Remedies and Green & Black's. Ford will present "The Future of the Beauty Consumer" discussing macro-trends on how the beauty consumer is evolving and what the definition of beauty will be in the future. He will also explore how these shifts will impact product categories and consumption patterns.
Cosmoprof North America will take place July 14 - 16, 2013 at the Mandalay Bay Convention Center in Las Vegas, NV.  Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica

1 comment

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