CPNALV: What Not To Miss

Twenty five days. I cannot wait!

If this is your first time at Cosmoprof North America or if you've been coming for years, you absolutely cannot miss the following features!

  • STOP by the exclusive one-stop beauty shop for free sampling – BEAUTIQUE, a new sampling concept which will be unveiled at the show. Pick up some of the latest up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. As the first to bring customized sampling to a trade show,  CPNA has created a fun sampling bar which will feature select exhibiting brands for a nominal donation. This gives exhibitors an opportunity to gain more visibility with buyers in attendance that might be overlooked otherwise.  All proceeds collected will benefit CITY OF HOPE. (Read more about Beautique here!)

  • CPNA presents every opportunity for success to their exhibitors. Key merchants, Claudia Lucas, Director of Merchandising for Beauty at QVC, Erica Evans, Vice President of  Merchandising for Beauty at HSN and Wendy Pos-Cerveira, Director Health & Beauty  at The Shopping Channel will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product. The live presentations will be only open to all Cosmoprof North America exhibitors and take place from 2 p.m. to 5 p.m. on Monday, July 15th in a private meeting room inside Mandalay Bay Convention Center with video cameras recording each presentation. (Read more about the TV Shopping Challenge Search here!)

  • CPNA brings back the popular Emerging Beauty. This program allows new manufacturers who have never been a part of the show to experience firsthand the business opportunities it presents. There are two sections within Emerging Beauty – one dedicated to finished products for retail distribution located in Pavilion A: Cosmetics and Personal Care and the other dedicated to professional use for the salon industry located in Pavilion D: Professional Hair, Nails and Tools. The two areas are clearly marked and easily found on site. http://cosmoprofnorthamerica.com/exhibition/emerging-beauty.aspx

  • Don’t Forget to stop by Discover Beauty and SPOTLIGHTS!!!! It really is the hub of what is new and trending in beauty. The number of exhibitors keeps on growing and you cannot miss this area on the selling floor. (Read more about Discover Beauty here!)