2.25.2012

China Glaze Introduces Capitol Colours

I originally read the first chapter of the Hunger Games & immediately closed my iPad because I just wasn't really feeling it.  Well, one night I decided to open it back up & not only did I devour the first book but stayed up all night to read books 2 and 3.  While I'm not 100% pleased with the ending (and book 3 in general), it was a great book series, and I'm really excited about this polish collection just because it does corresponds to the books!  I know there has been a lot of ups and downs with this partnership for this collection but it's here and the only question is What Will You Be Wearing to the Opening Ceremonies?!  (I'm thinking of either a skittle of Districts 3-12 on my fingers or just District 12.  Districts 1 & 2 are too capitol for me.)






With THE HUNGER GAMES about to begin, Capitol citizens can show their support for their chosen district through China Glaze®’s exclusive Capitol Colours nail polish collection. The collection combines rich crèmes, soft shimmers and bold glitters to create the limited edition 12 shade nail polish collection inspired by the most anticipated movie release of the year.


The China Glaze® Capitol Colours collection includes the following shades:


Dress Me Up – A stripped down dark rose pink crème

Foie Gras – Decadent dark crème taupe

Fast Track – Soft sandy brown with a gold metallic shimmer

Hook and Line –Pearlescent light grey

Stone Cold – Matte slate grey with shimmer

Smoke and Ashes – Black-based teal with multicolored shimmer

Agro – Moss green with gold shimmer

Mahogany Magic – Reddish-brown crème

Harvest Moon – Crystalized copper shimmer

Riveting – Bright orange shimmer

Electrify – High-wattage gold and ruby red glitter blend

Luxe and Lush – A high octane flaky overcoat



The release of the collection follows the debut of the China Glaze® Capitol Colours consumer and beauty trade advertising campaign featuring the story’s Effie Trinket, who is assigned by the Capitol to escort and prepare the Tributes from District 12 for the 74th Annual Hunger Games.  The ad features the tagline, “What will you be wearing to the opening ceremonies?,” encouraging fans of THE HUNGER GAMES to support their favorite tribute and district by wearing a corresponding shade.  Full-page ads will run in the March issues of teenVOGUE, People Style Watch and InStyle.

China Glaze® Capitol Colours will be available in early March 2012 at salons and specialty beauty retailers including Sally Beauty Supply and ULTA stores, coinciding with the release of THE HUNGER GAMES in theatres March 23, 2012.  Individual shades retail for $7.  The collection will be available in a 12-piece counter display as well as open stock colors.

China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze

China Glaze® is a division of American International Industries.

©LionsGate Films Inc. All Rights Reserved.  www.thehungergamesmovie.com

8 comments:

  1. I really can't wait to see these. I have the first book but haven't started it yet.

    ReplyDelete
  2. Replies
    1. I'm hoping it translates well on the nail.

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  3. I agree with you not liking the ending...it felt rushed.

    ReplyDelete
    Replies
    1. Especially the "look into the future" for me.

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