When I was an "aspiring" art student in college, I was in love with the Pantone swatches that we had in the classroom. Last year, everyone was on fire for tangerine - this year the color is Emerald. Sephora and Pantone Universe have partnered with some pretty packaging and some pretty cool products too. Please enjoy the following press release.
SEPHORA and Pantone proudly announce the 2013 Color of the
Year beauty collection featuring PANTONE 17-5641 Emerald, available
exclusively at SEPHORA. Sharing a strong passion for how
color can transform a face, mood or even an attitude, SEPHORA and Pantone
continue to change how you wear, feel and think about color through the second
annual installment of this radiant and modern Color of the Year beauty
collection. The launch of 2012 Color of the Year, Tangerine Tango, created
record breaking results for the retailer, with fans purchasing a Tangerine
Tango item every six seconds during the month of launch. In 2013, SEPHORA
invites you to discover the color of positive energy and possibility, and open
your eyes to the power of Emerald.
“Green is the most
abundant hue in nature – the human eye sees more green than any other color in
the spectrum. Emerald, a perfectly balanced green,
is a mix of warm and cool, which makes it so versatile and flattering to many
skin tones,” noted Leatrice Eiseman, executive director of the Pantone
Color Institute®. “Symbolically, Emerald brings a sense of clarity, renewal and
rejuvenation, which is so important in today’s complex world.“
Inspired by the many facets of a gemstone, this collection
features Sephora Collection’s high performance formulas in modern packaging,
designed by SEPHORA and inspired by the iconic PANTONE® Chip. Each eye
shadow, blush, eye liner, lip gloss, mascara and nail polish offers unique
finishes like matte, metallic and lacquer to capture the sparkle and play off
light unique to an Emerald, the perfect green – blue hue.
“What I love about this year’s Color of the Year collection
is it’s electrifying and modern. Emerald evokes power and possibility, which
are two things women should feel when they wear makeup,” said SEPHORA PRO Lead
Artist Gilbert Soliz. “SEPHORA once again challenges women to envelope
themselves in the trend color, from subtle effects to bold saturated
statements, Emerald will energize the way you think and feel about
color.”
SEPHORA + PANTONE UNIVERSE 2013 Color of the Year
PANTONE 17-5641 Emerald Capsule Collection
·
The 2013
Color of the Year Emerald Collection – $68
A
comprehensive collection of Emerald beauty
o 1 Color Grid Eye Shadow Block in BIONIC
o 1 Color Code Prismatic Shadow
o 1 Color Cube Lid Liner Stain
o 1 Lightspeed Glitter Dust
o 1 Graphic Sculpt Waterproof Jumbo Eyeliner
o 1 Color Watt Highlighting Mascara
·
Colorbyte
Lip Wands - $24
This lip gloss set offers
four unique shades, textures and finishes, leaving lips with a smooth and
comfortable shine – colors include Touch of Emerald (clear with Emerald sparkle),
Crocus (lacquer lilac), Georgia Peach (lacquer peach) and Cameo Brown (lacquer
nude)
·
Color Grid
Shadow Block – $26
Features three
color-coordinating eye shadows – this trio allows you to create a variety of
on-trend beauty looks
o BIONIC – Emerald, White Alyssum and Crown
o ECLISPED – Emerald Glitter, Amberlight and Olivine
o ELEMENTAL – Emerald Shimmer, Appleblossom and Camel
·
Color Code
Prismatic Shadow – $22
A revolutionary, water
resistant high pigment cream formula for the eyes that goes on easily and lasts
all day
·
Color Cube
Lid Liner Stain – $16
A 3-in-1 mousse cream that
can be used as a shadow, cream liner or lid stain
·
Lightspeed
Glitter Dust – $14
A pot of pure Emerald
loose glitter, give your look a subtle shimmer or layer for a powerful pop
·
Graphic Sculpt Waterproof Jumbo Liner – $17
Features a proprietary
long wearing easy glide formula, with a luminous shimmer finish
·
Graphic Lift Liquid Liner – $17
Features a flocked tip
applicator and long-lasting formula in metallic shimmer finish
·
Graphic Etch Waterproof Eyeliner – $17
This retractable pencil
features a waterproof easy glide formula in a soft Emerald pigment finish
·
Glitter Strobe Eyeliner Set – $18
This four piece Emerald eyeliner
set features finishes in glitter, iridescent, metallic and matte
·
Color Watt
Highlighting Mascara – $18
A richly pigmented mascara
in Emerald in a matte finish, wear alone for full color expression or add to
tips for a flash of color
·
Color Theory
Sculpting Blush – $24
The perfect blush duo to
compliment any Emerald color accents featuring Dusty Pink and Pink Mist
·
Color
Charged Graphic Lacquer – $10
The richest pigment of
Emerald in a high gloss lacquer finish
·
Mini
Graphic Effect Lacquers – $18
A collection of three mini
polishes featuring finishes in Emerald (clear with Emerald glitter), shimmer
(Emerald and silver) and matte metallic
·
Emerald Tip
Nail Ring – $22
The perfect accessory to
embrace the 2013 Color of the Year – make a nail jewel statement with this
ring, featuring an Emerald and crystal tip
·
Color of
the Year Accessories –
o Color Contour Face Brush Set ($68) This 8 piece brush set with stand provides you with
all you need to create any Emerald look: Highlighting Fan Brush, Face Contour
Brush, Angled Liner Brush, Short Smudge Brush, Cream Shadow Brush, All Over
Shadow Brush, Crease Shadow Brush and Smudge Brush (all synthetic)
o
Spectra
Blend Eye Brush Roll ($20) A 3
piece mini travel brush in a magnetic pouch features an Angled Blush Brush,
Eyeshadow Brush and Shadow Blending Brush (all synthetic)
o
Color Block
Beauty Box ($38) A hard
cosmetic case featuring a removable travel box and organizing compartments
o
Prismatic Glitter False Lashes ($10)
Luxurious black false lashes featuring
a strip of emerald glitter
o
Color
Sculpting Kabuki Brush ($22)The
perfect travel size kabuki brush (synthetic)
o
Emerald
Compact Mirror ($18) A must
have travel mirror for touchups, two sided featuring 3x magnification
The
SEPHORA + PANTONE UNIVERSE 2013 Color of the Year PANTONE 17-5641 Emerald
Collection will be available at Sephora stores and Sephora.com
beginning March, for a limited time.
