Dermelect Cosmeceuticals Introduces ME Collection

When I first heard of Dermelect Cosmeceuticals in July 2010 (wow 2 years ago!), I was slightly sad that they didn't offer nail polish colors, only treatments.  Well, now they do!  Please enjoy the following press release that came across my inbox.  I absolutely love the concept of the bottles and the colors are pretty neat too! (All images courtesy of Deremelect)




Coming to you June 1, 2012 is the launch of the ME Collection of Colored Anti-Aging Nail Lacquers from Dermelect Cosmeceuticals.

The six lacquers are the brand’s foray into the colored nail polish category, providing a 2-in-1 range of bright, beautiful crème shades coupled with a manicure extending formula. Infused with ProSina, a pure protein peptide extracted from New Zealand’s sheep’s wool, the lacquers deliver a fast-drying, high gloss shine while providing an unequaled level of strength for stubborn nails to grow longer and more resistant to chipping, peeling and splitting.

Recently, Hilary Swank wore the Persuasive peach hue to the Met Ball.

The ‘Cure’ in your ‘Mani’ is at your fingertips with the 1st peptide-infused color treatments for fragile, weak nails.  Aptly named ME, Dermelect Cosmeceuticals formulated and designed a 2-in-1 range of bright, beautiful crème shades coupled with a remarkable manicure extending formula. Infused with ProSina, a pure protein peptide extracted from New Zealand sheep’s wool, the lacquers deliver a fast drying, high gloss shine while providing an unequaled level of strength for stubborn nails to grow longer and more resistant to chipping, peeling and splitting.

In its debut collection, the ME range includes six lacquers with eye-catching hues ranging from the brand’s signature red to a rich lilac, creamy sky blue and color of the year, tangerine.

HOW IT WORKS
The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness (patent-pending technology). The ME colors combine fast drying, high shine, and a healthy ‘green’ dose of vitamins, peptides, and moisture, offering a colorful solution to the contemporary woman’s beauty concern—aging hands and nails. For best results, two coats are recommended.

BENEFITS

·    Strengthens weak, brittle nails
·    Restores nail flexibility
·    Helps nails resist chipping and splitting
·    Provides long-lasting, high shine and bold color
·    Water and detergent resistant
·    Protects against UV rays
·    DBP, Toulene, Formaldehyde, and cruelty FREE (no animal testing)



KEY INGREDIENT
ProSina Protein Peptide

COLOR NAMES
Persuasive (luscious peach)                                          #1070
Provocative (fabulously fresh fuchsia)                       #1071
Above It (breathtaking sky blue)                                  #1072
Head Turner (brilliant orange crème)                         #1073
Luxurious (rich, confident lilac)                                     #1074
Power Trip (burst of red w/pink undertone)               #1075

LAUNCH DATE
June 1, 2012 (future color collections to follow).
                      
PRICING & AVAILABILITY
SRP: $14.00 (0.4 fl. oz. bottle)
Available on www.dermelect.com and C.O. Bigelow in NYC

ABOUT DERMELECT
Dermelect Cosmeceuticals is a forerunner when it comes to targeted, multi-tasking cosmeceutical skincare. Backed by its board of advisors and formulated with the most effective and sought out ingredients, Dermelect provides a refreshingly realistic beauty philosophy as it seeks to simplify skincare for the average educated consumer.