OPI NYFW Coverage

Please enjoy the following press releases from OPI about NYFW:

OPI has kicked off the Spring 2012 shows doing the nails for BCBG Max Azria this morning! Samoan Sand (image attached) was used on models’ nails and toes. The nude look continues for Spring ‘12! Celebrity attendees of the show included: One Tree Hill stars Sophia Bush and Shantel VanSanten, and Happy Endings star Elisha Cuthbert. Please find the show images attached.

OPI continues New York Fashion Week with the Jason Wu and Rebecca Taylor spring 2012 shows today! Like the BCBG Max Azria show, neutral hues from OPI continue to rule the runways, along with the a pop of color from one of the season’s hottest accent colors – red!

Models at Jason Wu wore MonSooner or Later (OPI Classics), a bright orangey-red on their hands. The boldly colored nails, acted as an eye-catching accessory that complemented the beautiful clothes. On toes, models wore Samoan Sand (OPI Classics), a soft pink-hued nude.

At Rebecca Taylor rich neutral shades were in the spotlight. Stranger Tides (Pirates of the Caribbean), a gray-green pastel was painted on fingernails, while nude shade, Tickle My France-y (OPI Classics) was worn on toes.

Suzi Weiss-Fischmann, OPI Co-Founder continues to be the creative force for every color the company creates.

Fashion Designer Jason Wu has named OPI the official nail care sponsor for his runway show during the Spring 2012 Mercedes-Benz Fashion Week in New York City. Suzi Weiss-Fischmann, OPI Co-founder, has been working closely with Wu, finding inspiration in Wu’s color scheme and seasonal trends.  The nail look will be unveiled at Jason Wu’s runway show on September 9, 2011.

“Jason Wu is an amazingly talented designer, so being able to work with him is very exciting,” says Suzi-Weiss Fischmann. “Nail lacquers are a huge part of fashion. It’s a privilege for OPI to be working amongst world renowned designers during fashion week. I’m thrilled to be collaborating with Jason to accessorize his spring 2012 collection with the hottest nail trends.”

Award-winning designer Jason Wu entered the spotlight in 2009 when Michelle Obama wore one of his designs to the Inaugural Ball. Wu is best known for his polished, ladylike styles that evoke the feel of old Hollywood glamour.  Since he began his line in 2006, Wu continues to display strong pieces that incorporate clean, classic lines within his sophisticated and feminine collections, ranging from daywear to full length gowns.