Phoenix, AZ
  (October 17, 2012) - Produced by the Professional Beauty
  Association (PBA), the International Salon and Spa Expo (ISSE) Long Beach
  has become the West Coast's largest and most influential beauty event open
  exclusively to licensed beauty professionals, students and instructors. With
  more than 40,000 beauty professionals expected, ISSE Long Beach has evolved
  beyond the traditional "hair show" to a complete beauty event for
  hair, nails, cosmetics, esthetics and advanced education. With a sold-out expo floor of
  more than 400 top international beauty brands, almost 200 educational
  classes, live stage performances from top industry icons, and hair and nail
  competitions, ISSE Long Beach 2013 is the place for beauty professionals to
  stay up on the latest trends and advance their careers.  
  
Based on the highly
  professional nature of the show and large number of qualified attendees, ISSE
  Long Beach has also become the event to launch new beauty products, services
  and trends. From international beauty powerhouses to indie brands seeking to
  enter the market, ISSE Long Beach carefully curates the exhibition hall,
  including the EstheticsAmerica & Wellness Pavilion, to maximize the
  attendee's experience. PBA members continue to receive complimentary
  admission to ISSE Long Beach. Registration is required and exceptions apply.
  Details at probeauty.org/isselb. 
  
New
  for 2013 
ISSE Mobile App.
  Coming Soon! From show times and class schedules, to a map of the
  show floor and directions, the ISSE Mobile App is the perfect way to plan
  your "ISSE game plan" and maximize your time at the show. Download
  the free app for your Android, iPhone, iPad or Blackberry device. Just search
  for: ISSE LB 2013. 
  
Highlights
  for 2013  
The
  EstheticsAmerica & Wellness Pavilion featuring CIDESCO Section USA
  education continues to expand. Growing each year, the
  EstheticsAmerica & Wellness Pavilion provides exhibitors and attendees with
  a dedicated environment devoted to skincare, wellness and the latest in
  treatments and education for this rapidly expanding industry segment. Many of
  the largest esthetics brands will be on hand to offer advanced, hands-on
  training and certifications, including a line-up of CIDESCO Section USA
  education.  
  
Hair & Nail
  Competitions: Students and licensed professionals are invited to show
  off their skills, win career prestige and cash prizes at the ISSE Long Beach
  Hair and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb. 
  
Hair Competitions:
  All competitors use mannequins for entries and students and professionals
  compete separately. Categories include: Ladies
  Trend Cut, Color & Style; Long Hair Bridal; and Fantasy-Inspired by
  Hollywood.  
  
Nailpro Nail
  Competitions:The Nailpro competitions count toward the NailPro Cup.
  Categories include: Soak
  Off Gel Manicure; French Twist - One Hand; and Tip & Overlay.
   
  
Stage Shows
  Featuring the Industry's Biggest Names: One of the most
  popular features at ISSE Long Beach are the stage shows featuring some of the
  biggest stars and hair teams in the industry. Attendees will see beauty
  experts such as: Faatemah
  Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin
  Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy,
  Lisa Yamasaki and more. ISSE Long Beach features three main
  stages, including Center
  Stage (formerly International Fashion Theater) and Stage Right (formerly
  Technical Theater), and the NAHA
  Stage. 
  
NAHA Stage: The North American
  Hairstyling Awards (NAHA) continues to be the industry's premier photographic
  hairstyling competitions. The ISSE Long Beach NAHA Stage features NAHA
  winners and finalists, showcasing their talents, reviewing what a NAHA win
  can do for one's career, and how to create a successful entry. From learning
  how to select models to directing a successful photo shoot, the NAHA Stage is
  the perfect way to learn how to advance your career with a NAHA. 
  
ISSE Long Beach
  will continue to feature group registration, making registering large parties
  quick and efficient. ISSE Long Beach is open to licensed salon/spa
  professionals, cosmetology students and instructors only. To maintain a
  professional atmosphere, attendees must present proof of license and a valid
  photo ID. For additional information on ISSE Long Beach and to purchase
  tickets, please visit  probeauty.org/isselb. 
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