OPI Swiss Collection

OPI has released the details on their fall/winter collection - I'm pretty excited to see so much COLOR from OPI!  When looking at Trade Secret last time, I felt like I was drowning in reds and pinks.  Please enjoy the following press release from OPI.  

Stay “New-tral” with Rich Color

OPI Launches Swiss Collection for Fall/Winter 2010

OPI offers a new take on classic neutrals with must-have hues in the Swiss Collection. These highly anticipated lacquers feature rich shades sure to become the new standard basics, or “new-trals” for Fall/Winter 2010.
“Switzerland provided the inspiration for this season, with a backdrop of snow-peaked mountains, lush glacial valleys, and glittering lakes,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “With luxurious hues across the color spectrum, the Swiss Collection features jeweled tones from ruby red to shimmering gold and everything in between.” 
This season, deep shades of rich color become the new basics, from dark green (Cuckoo for this Color) to glowing red (Color So Hot It Berns).  Metallic shades of exquisite pewter (Lucerne-tainly Look Marvelous) and gold (Glitzerland) offer touches of effortless elegance to every fall wardrobe.
“The Swiss Collection features the same relaxed luxury that walked the fashion runways, where timeless shades of black, camel and cream were met with a wealth of jeweled emerald, sapphire, and gold,” explains Suzi.  “Wearing these colors on fingers and toes will accessorize the season’s must-have pieces – from masculine-inspired tailored jackets contrasted with ultra-feminine dresses to beautiful bohemian garments with toughened touches of leather.”
            Swiss Collection complements fall and winter fashion favorites with the following shades:
The Color to Watch
It’s the perfect time for this delicate lilac.

Yodel Me on My Cell
I’ll feel “blue” if you don’t!

Cuckoo for this Color
Go “crazy ’round the clock” for this dark green!

Lucerne-tainly Look Marvelous
You’re chic at the chalet in this stunning pewter.

Swiss gold in the cold.

Diva of Geneva
A vibrant pink-red that’s anything but neutral.

Color So Hot It Berns
Cozy up to this warm red après-ski.

From A to Z-urich
This rich ruby shade goes with everything.

I’m Suzi & I’m a Chocoholic
I’m addicted to this irre-switz-able chocolate shade.

Just a little Rösti at This
But practice makes perfect with this brandy-red!

William Tell Me About OPI
A crisp burgundy that’s your overture to great style.

Ski Teal We Drop
There are mountains of color in this grey-green-blue.

OPI’s Swiss Collection Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.
Swiss Collection by OPI will be available August 2010, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.