Zoya Wants To Spoon With You!

When I first started with nail polish, I was irritated that I couldn't remember what a color looked like outside of the bottle, or how many coats I used, so I spent way too much money getting plastic nail wheels and painting one nail with a color, listing the bottle number and how many coats it took.

As you can see, it wasn't the easiest to do - plus there were many flaws.  Because they were clear nails, I had to make more coats to get the opacity up.  I should have bought white nails.  Worse, some of the nails have had the polish chip off completely.  I ended up throwing them all away and just not looking back.

I've always envied Sally's Beauty Supply for having these little spoon swatches of China Glaze and even asked China Glaze if I could buy them, but they aren't for sale for the consumer.  Imagine my GLEE when I got this email in early August from Zoya.

Zoya Nail Polish wants to Spoon with you!
Do you REALLY love nail polish? Have you ever purchased a color online or from a color chart only to find that it doesn’t match the picture? Have you always wanted to be able to try on nail polish the way you do clothing?
Well, what if you could see EXACTLY how any Zoya color would look on YOU before you buy it? What if you could make sure you ALWAYS get your perfect pink? Or perfect red. Or purple! ANY color! Any shade, EVERY TIME! Well now you can...
Zoya presents a new way to shop for nail color - The Zoya Color Spoon!
Every incredible Zoya nail color made will now be available as a spoon so you can try it before you buy it! This is a revolution for the online nail polish consumer and salon and spa buyers alike who previously only had online color representations or printed color charts as a guide. Never before have you been able to try so much color for so little money out of pocket. This is same Zoya color that comes in the bottle poured into small nail shaped wells to create a tester color spoon - you can see every subtle detail of the color and hold it up to your nail to see exactly how it will look. Plus, the amount you pay for the spoons will be added to your account in the form of code that will be available for use on a future Zoya purchase and BONUS Zoya will ship the spoons to you at no charge. “It’s amazing that we will be able to do this for our customers - there really is nothing else like it in the nail polish market today” stated Leo Reyzis, VP of Marketing at Zoya.
So quit the color guessing game when purchasing nail color online and try any one of Zoya’s over 300 formaldehyde, toluene, dibutyl phthalate and camphor free, vegan friendly shades. Now you can be sure that the color you try is the exact same color you buy!
See it - Try it - Buy it!
Zoya Nail Spoons - $0.50 ea. (free shipping on all spoons - value of spoon(s) will be added to your account for a future zoya.com purchase).
Zoya Nail Spoons will be available at www.zoya.com starting September 1, 2010.

Here’s how it works...
Simply visit www.zoya.com, select a color(s) to try, click on the coordinating Zoya Color Spoon option in the product ordering area to add the color spoon to your shopping cart. Order as many as you would like. After your order has been approved and processed, zoya.com will ship your selected color spoons out for you to try and email you a confirmation along with your spoon value code (code will also be available under the “my account” section of www.zoya.com so you never have to worry about losing it).*
* All Zoya Color Spoon sales are final. One time personalized spoon value code. Zoya Color Spoon value code can be applied to any polish or treatment item at www.zoya.com. Code cannot be used to purchase additional spoons.

So I had the privilege of speaking directly to a Zoya Fairy who explained to me that this is an amazing way for us to seriously see what a color will look like on our nails.  Each spoon has the equivalent of 2 coats of nail polish so if a color is more sheer (like Vegas Freeze), that's what you're going to see.  If a color has a hidden shimmer or duochrome that's not quite apparent online, you'll see it in a spoon.  As you can see in the promo picture, each spoon has a hole at the top of the spoon so you can easily keep track of them on a keyring or just a simple string loop.  I think I'm going to start by buying spoons of all the colors I currently have, for my reference and then start buying spoons of those colors I've wanted to buy.  How about you?