Sation: Brand Overview

After my panel at Cosmoprof over Social Media, I was approached by a lovely young woman who wanted to introduce me to the world of Sation by Miss Professional Nail nail polish.  I was excited because I had heard chatter about "really awesome glitters" being at the show, and this was the brand that offered them.

Some background on Sation:  Founded in 1983 (whoa, it's as old as me!) and incorporated in 1985, Miss (the parent company) is a minority business enterprise certified and family-owned company.  They had many different colors to choose from, were a professional line only (salon), and are big 3 free as well as suitable for both natural and acrylic nails.  It's also proudly made in the United States.  This year, they have gone under major rebranding, choosing the top 100 colors and creating a new logo for Sation, new display shelves, a new bottle and most awesomely, making themselves available to the general public!

Let's have some pictures, shall we?

Cotton Candy - Sation's #1 best selling nail color of all time.  It's a light pink with a blue flash shimmer which I will be wearing for you soon!

Some of the new shelving units with a beautiful display of polishes - great for your salon but ahem, I almost want one for my house!  Just kidding - I'd need a single line display but I absolutely love the rainbow design and the side shelves are a great added touch for your literature and featured colors.

Concept art for the Fall 2012 Collection "Little Horse on the Prairie".  Beautiful cremes, just right for fall.

A small sampling of glitters - there were many more including some that I'd LOVE to share and will be sharing when the time is right!

On top of their top 100 colors, and seasonal collections, Miss is also having Limited Collections throughout the year.  Please enjoy the following press release (in green).  The following images have been provided by Miss.

Live from Nailstock: Miss presents peace, love & lacquer
Miss Professional Nail (Miss) announces the launch of its Limited III Collection, “Nailstock,” a colorful tribute to peace, love & artistic diversity. In a world where constant change is rapidly evolving, from economical to technological, spiritual reflection and authentic human connections are more special and sought-after than ever.

When Creative Director Staci Dao wanted to celebrate indie expression and universal creativity, she quickly looked to Woodstock as the gold standard of boho-bonding events. Nailstock’s varied collection of misfit souls features twelve rockin’ shades packed with nostalgic cultural references including: “Gimme Jimi,” “3 Free-dom,” “RV There Yet?” and “I Paint in Peace.”

Rich, earthy neutrals and vibrant, unconventional hues offer something for everyone. The woodsy environment and rainy, mud-splattered moments represent the offbeat nature of Woodstock’s legendary impact. Let hand-painted harmony take center stage and embrace your grooviest self, with nails to tie-dye for. Nailstock will be available at your local beauty supply and online in September.

All Miss products are free of DBP (dibutyl phthalate) formaldehyde and toluene.

Miss is an MBE (Minority Business Enterprise) certified company.

Back to me.

Then I got some awesome news that Miss will be carrying 24 colors for its line at select TJ Maxx, Marshalls and Winners (Canada) Stores.  The 24 colors will be a mix of Sation's Classic and Limited Collection lines - starting at the end of this month - and color selection may vary from store to store.  Sweet!

Sation [Website | Facebook | Twitter | YouTube] can be purchased in beauty supply stores, online or in TJ Maxx, Marshalls and Winners (Canada) stores for $5 a 15 ml/0.50 fl oz bottle.